Dutch online market is booming

The Dutch online market is booming: it has seen a 19% rise in purchases for the first quarter in 2015. Dutch consumers made  35.6 million online purchase transactions, compared to 30 million in the same period last year, according to latest research on online consumer spending.

Eighty percent of online purchases are products like clothing and  electronics. The remaining twenty percent are services like holidays and insurance. The largest growth in purchases was seen in the sales of toys and event tickets. In total, Dutch online shoppers spend  € 4.4 billion online in the first quarter of 2015,  compared to € 3.8 billion last year.

the number of online buyers is increasing as well. In the first quarter of 2015, 78 percent of the Dutch population aged 15 years and older made one or more online purchases. This number is an increase of 4% compared to the same period last year. The full report (in Dutch) can be found on the thuiswinkel.org  website.

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