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Zalando buys Bread & Butter trade fair

Zalando, Europe's largest specialist fashion and footwear e-tailer, has bought Berlin's insolvent urban and streetwear fair Bread & Butter. In doing so, the German e-tailer  has secured the future of the fashion fair.

The German online retail giant has specified that the edition being held this July will be the last one organised in the current structure. The last regular edition of the trade fair will take place early next month (7 - 9 July)  at the former Tempelhof airport in Berlin.

New editions of Bread & Butter, under Zalando's wings, will stay true to the location in Berlin, but will introduce a new trade fair concept with a focus on the consumer.

"The Bread & Butter team as well as all of us at Zalando are convinced of Berlin's position, both now and in the future, as a fashion metropolis. That is why we have decided to work together to create a strong and innovative concept, giving consumers access to this exceptional event as well," said David Schneider, member of the Zalando board.

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