Zalando buys Bread & Butter trade fair
Europe's largest specialist fashion and footwear e-tailer, has bought Berlin's insolvent urban
and streetwear fair Bread & Butter. In doing so, the German e-tailer has secured the future of the fashion fair.
The German online retail giant has specified that the edition being held this
July will be the last one organised in the current structure. The last regular
edition of the trade fair will take place early next month (7 - 9 July) at the
former Tempelhof airport in Berlin.
editions of Bread & Butter, under Zalando's wings, will stay true to the
location in Berlin,
but will introduce a new trade fair concept with a focus on the consumer.
"The Bread & Butter team as well as all
of us at Zalando are convinced of Berlin's
position, both now and in the future, as a fashion metropolis. That is why we
have decided to work together to create a strong and innovative concept, giving
consumers access to this exceptional event as well," said David Schneider,
member of the Zalando board.
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