How to fashionably stand out in a social media era

Model and YouTuber Anna Grostina on beauty ideals and becoming a social sensation.

The importance of social media is stressed for most up-and-coming models, but Latvian newcomer Anna Grostina has found a unique way to utilize the medium. Sharing short films and arty pictures via Instagram and YouTube, Grostina has developed a fan base by avoiding the trappings of selfies and self-promotion. With a show season that included turns at Givenchy, Loewe, and Miu Miu, Grostina is a girl in high demand, but it’s her online creativity that’s proved uniquely fascinating. Read more 

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